When writing a print ad it is imperative to be quick and to the point. Most people will not look at your ad for more than a minute or less. So having a catchy and effective USP (Unique Selling Point) will be the difference between mediocre and amazing.
Good Example:
This ad gets the attention of the prospective client in the first few words and gives the client a clear way of communicating with the company.
In business timing is everything. You have to have the right product or service available at the right time at the right place. This is one of the hardest parts of marketing, because if you begin to market a product too early you risk the possibility of over hyping a product causing customers to lose interest or if you don’t market enough this can cause customers to be unaware of your product.
For instance a while back a major motion picture was coming out during the summer, but the movie studio began marketing the a least 6-8 months earlier which is usaully normal for some films. The problem was that marketing campaign was too big too early. I felt like the film had already come out and I had missed the release, to my surprise the movie came out months later.
IMPLEMENTING THE THREE R’S
When coming to the conclusion that I need to offer a new service such as PR solutions for instance I always go over the three R’s in my head. Is this the right service at the right time and can it be marketed in the right place.
”Great plans mean nothing without great implementation”
What examples do you see of marketing mistakes coming from businesses not implementing proper marketing strategies?
