When writing a print ad it is imperative to be quick and to the point.  Most people will not look at your ad for more than a minute or less.  So having a catchy and effective USP (Unique Selling Point) will be the difference between mediocre and amazing.

Good Example:

This ad gets the attention of the prospective client in the first few words and gives the client a clear way of communicating with the company.

You may ask how you can brand your company in a way that will make you a leader in your market.  Well the answers may surprise you.

1. Make a product or service that is the best on the market.  There is no better way to push a brand then to simple be better than what is on the market.  This is effective, but there is more that can make your business stand out.
2. Marketing your products in ways that best reach market you want to dominant.
3. Make your brand into something more by creating a unique selling proposition (USP) or a slogan.  The USP must highlight the important aspects of your business, while also appealing to the human emotions.  Example My company Pcodia Media uses “Marketing That Takes You Where You Want To Go…  Are You There Yet?”  This USP can relate to anyone who is trying to make it some where better, in my company’s case it would be creating higher revenues for companies.  Yours may be different, but the same idea applies.
4. Showing the advantages there are to using your product or service above a competitor.  Apple is great at doing this through their commercials, look at the ad below.

A successful branding strategy should always make a company into something more than just another company.  Apple=Innovation, State Farm=Reliability, and Google=Easy of Use.

What is your business’s USP?  Feel free in leave a comment detailing your (USP) Slogan.

 What would you change in this AD if you were the producer?

In business timing is everything.  You have to have the right product or service available at the right time at the right place.  This is one of the hardest parts of marketing, because if you begin to market a product too early you risk the possibility of over hyping a product causing customers to lose interest or if you don’t market enough this can cause customers to be unaware of your product. 

For instance a while back a major motion picture was coming out during the summer, but the movie studio began marketing the a least 6-8 months earlier which is usaully normal for some films.  The problem was that marketing campaign was too big too early.  I felt like the film had already come out and I had missed the release, to my surprise the movie came out months later. 

IMPLEMENTING THE THREE R’S

 When coming to the conclusion that I need to offer a new service such as PR solutions for instance I always go over the three R’s in my head.  Is this the right service at the right time and can it be marketed in the right place. 

 ”Great plans mean nothing without great implementation”

What examples do you see of marketing mistakes coming from businesses not implementing proper marketing strategies?

SOCIAL MARKETING CHANGING THE WAY WE MARKET PRODUCTS OR SERVICES

                Over past 10 years marketing has changed at an amazing pace.  The way people interact with businesses and organizations has changed.  People are now able to share their likes, dislikes, good and bad experiences, thoughts, and ideas directly with companies.  Through blogs and emails everyday people gain the ability to communicate with businesses from the grocery store they shop at to the cars dealerships they use to buy the cars they drive.

                Using a blog has seemed to be an increasingly effective way to get information to people in the millions, rather than just marketing to sects of people.  If you are marketing a new book, like a client that I have now, would you rather it be seen by directing people to your site or having people jump to buy your product based on the Word-Of-Mouth. 

WORD OF MOUTH – THE PINNACLE OF MARKETING

                Word of mouth is what every marketer lives for.  Why you ask?  When your marketing successfully creates word of mouth it likes having your customers sell your products or services for you.  So what do social marketing have to do with building word of mouth?  When a company is successful at using blogs, wikis, chat rooms, and forums to market their products and services word of mouth is always a byproduct.

THE ART OF COHEARSION – GETTING YOUR IDEAS OUT WITHOUT OVER SELLING

                There is thin line between sharing an idea and pushing an idea off to sell a product.  The key to using blogs or any type of social media is giving user something that is important to them whether it is a core view of your company or just an article that helps someone solve a problem.  Overall the best part is that if a user or potential customer likes what you say or represent they will use your product or service before one of your competitors.

Stats to think about:

                Myspace has 110 million users while facebook has 70 million users.  Look at the possibility to reach large amounts of people.

Question

What are your views on social marketing, do you find it intrusive or beneficial?