SOCIAL MARKETING CHANGING THE WAY WE MARKET PRODUCTS OR SERVICES
Over past 10 years marketing has changed at an amazing pace. The way people interact with businesses and organizations has changed. People are now able to share their likes, dislikes, good and bad experiences, thoughts, and ideas directly with companies. Through blogs and emails everyday people gain the ability to communicate with businesses from the grocery store they shop at to the cars dealerships they use to buy the cars they drive.
Using a blog has seemed to be an increasingly effective way to get information to people in the millions, rather than just marketing to sects of people. If you are marketing a new book, like a client that I have now, would you rather it be seen by directing people to your site or having people jump to buy your product based on the Word-Of-Mouth.
WORD OF MOUTH – THE PINNACLE OF MARKETING
Word of mouth is what every marketer lives for. Why you ask? When your marketing successfully creates word of mouth it likes having your customers sell your products or services for you. So what do social marketing have to do with building word of mouth? When a company is successful at using blogs, wikis, chat rooms, and forums to market their products and services word of mouth is always a byproduct.
THE ART OF COHEARSION – GETTING YOUR IDEAS OUT WITHOUT OVER SELLING
There is thin line between sharing an idea and pushing an idea off to sell a product. The key to using blogs or any type of social media is giving user something that is important to them whether it is a core view of your company or just an article that helps someone solve a problem. Overall the best part is that if a user or potential customer likes what you say or represent they will use your product or service before one of your competitors.
Stats to think about:
Myspace has 110 million users while facebook has 70 million users. Look at the possibility to reach large amounts of people.
Question
What are your views on social marketing, do you find it intrusive or beneficial?
