Don’s Blog

When writing a print ad it is imperative to be quick and to the point.  Most people will not look at your ad for more than a minute or less.  So having a catchy and effective USP (Unique Selling Point) will be the difference between mediocre and amazing.

Good Example:

This ad gets the attention of the prospective client in the first few words and gives the client a clear way of communicating with the company.